KFC - THE HARD WAY

A Virtual Reality Training Experience

PLAY THROUGH

 

Designed and built entirely in house by our creative technology group, W+K Lodge, the immersive VR experience incorporates playful design and game mechanics that make virtual reality so popular, such as the escape room concept, mini games and other surprises.

The VR simulation was designed to supplement KFC’s robust, multi-step employee training program.

After successfully completing the five main steps to making KFC chicken—inspecting, rinsing, breading, racking and pressure frying—players exit the secret training kitchen with a high-level glimpse of what goes into cooking Original Recipe chicken.

“What excited us was experimenting with new tools and mediums to tell stories,” says Jonathan Minori, W+K Lodge design director. “VR became an obvious choice to create an immersive experience that teaches trainees how to make KFC’s Original Recipe. The escape room concept builds on the pure training and utility of the experience into something that’s also entertaining and connected to KFC’s iconic founder.”

 

 

 

CREDITS

Done At Wieden and Kennedy along side Lodge, and Joint editorial
+many talented freelancers.

Col. Sanders voice: Jim Meskimen
Modeling and Animation: W+K Motion
Design Support: W+K Studio Portland
Sound design, recording and mixing: Joint Editorial
Music Houses: Walker, Butter Music, Heavy Duty Music, Marmoset
PR: Edelman

Creative Directors: Freddie Powell, Jason Kreher
Brand Creatives: Lloyd Winter, Micheal Brandes
Design Director: Jonathan Minori
Technical Director: Ryan Kee
Executive Producers: Dennis Hanley, Saira Weigel
Producers: Micah Gendron, Teresa Lai
Developers: Nate Horstmann, Michael Latzoni, Roger Braunstein, Jesica Marquez
Concept Art: Nicholas Weigel
Technical Artist (Unity): Scott Garner
3D Artists: Mark Lundgren, Jeff Ackley, Carlos Enciso, Claire Kang
John Van Unen, Daniel Moreno,
Foley Artists: Natalie Huizenga, Noah Woodburn

Previous
Previous

DROPBOX WORK IN PROGRESS

Next
Next

AIRMAX DAY